Looking for new ways to conduct market research? Wondering how to get feedback from your highly engaged Instagram followers? In this article, you’ll learn how to use five Instagram Stories features to gather valuable feedback. Why Gather Consumer Feedback via Instagram Stories? Businesses know that making customers happy is a proven way to increase revenue. […]
10 Content Marketing Statistics for 2020
Content marketing continues to generate buzz and can be an amazing way to generate new leads and convert those leads into customers. No matter what form the content takes, it can help establish a brand as an authority in its field. The state of content marketing in the last few years has been one of great […]
Tory MP asks BT if using Huawei complies with anti-slavery policy
Bob Seely raises concerns over claims subcontractors for firm used forced labour A Conservative MP has asked BT to investigate whether using Huawei is compliant with its anti-slavery policy after an Australian thinktank alleged that some of the Chinese firm’s subcontractors used forced labour from the country’s Muslim minority. Bob Seely, who is one of […]
Trusting AI too much can turn out to be fatal
We follow faulty automated instructions because ‘the computer can’t be wrong’ * This article was originally published here
3 Ways to Bring Humanity Back to Marketing at #SMWLA
Marketers today must fundamentally rethink their efforts and resist the urge to remain static and in the confines of the status quo. We’ve spent a decade building the systems, platforms, and devoted our strategies to measure engagement but now is the time to regroup and get back to the basics: humanity. During #SMWLA, we’re diving […]
Six grand and a Rolex: lure of riches sucked me into online fraud
As hacking gangs use more and more young fixers for their internet scams, one 18-year-old reveals how he and his friends made a fortune Like most 18-year-olds, “Carlos” is never far from his phone, using it to catch up on his social media feeds and scroll through friends’ pictures. Unlike most teenagers though, he posted […]
Baidu/tech groups: traffic warning
Higher online traffic does not equate to higher income for search platforms * This article was originally published here
Will Spring Temperatures Stop Coronavirus?
Here’s what the CDC says about Coronavirus and warmer weather. It may surprise you. * This article was originally published here
Mastercard/Michael Miebach: benchmarked against Banga
Upsides are harder to come by when the company you inherit is already a well-oiled machine * This article was originally published here
How to Use TikTok Challenges for Business
Wondering how to get more exposure for your brand on TikTok? Have you considered a TikTok challenge? In this article, you’ll learn how to use TikTok challenges for your business. What Is a TikTok Challenge? TikTok is quickly becoming the social media platform of the moment, with recent statistics showing the app has now been downloaded […]