Amidst the changes COVID-19 has introduced, a primary one being the practice of social distancing, brands are more eager than ever to provide a better link between offline and online activity. Consumers with no choice but to shop online are now purely engaging with brands on platforms elevating the importance of digital interactions across marketing […]
Introducing #SMWONE: A Virtual Conference Series
We are experiencing an extraordinary moment in history. COVID-19 has changed the fabric of our lives, potentially forever, and today I am here to provide you with an update of how we are navigating things at Social Media Week. The past two weeks have been a dizzying experience, however, I am very fortunate to be […]
How to Create a Successful Virtual Event for Your Company
With more and more companies shifting resources to virtual events, we compiled this quick and handy guide on how to create a successful virtual event for your company. Not only have I presented at more than 100 virtual events in the past twelve years, my team and I at Convince & Convert organize and produce […]
Old tech’s new wave, the gadgets of yesteryear making a comeback
Once seen as cutting edge, many of yesterday’s gadgets are – surprisingly – still in use or are making a comeback. Richard Godwin goes back to the future Imagine a start-up entrepreneur pitching the traditional milk round to a venture capitalist. “So we’re offering a local, sustainable, subscription-based protein delivery system. And get this: it’s […]
Here’s How Facebook is Supporting Small Businesses Impacted by COVID-19
The COVID-19 pandemic has brought with it uncertainty and unprecedented changes to the very fabric of our lives and our businesses. It has particularly hit small companies hard, some being forced to close for public safety, while others are suffering blows to their revenue figures. The longer the crisis goes on, the harder it is […]
This sporting virtual life
Streamers throttle video over virus, Crispr’s faster test, Nokia’s 5G phone * This article was originally published here
‘Toilet Paper, Gently Used.’ How Facebook Marketplace Has Become An Unlikely Platform For Comedy
The hoarding frenzy has also been catnip for armchair humorists, who have found an unlikely platform to yuk it up in the free classifieds of Facebook Marketplace. * This article was originally published here
A.I. Technology Removes YouTube Videos As COVID-19 Empties Offices
If you mysteriously lost a video you uploaded to YouTube recently, there’s a good chance you don’t have a human being to blame. * This article was originally published here
How to Launch Your Brand into TikTok Stardom
To date, TikTok has been downloaded more than 1.5 billion times and boasts a user base of over 500 million globally. In 2019, it was the second most-downloaded social app. It is one of the fastest-growing social media platforms in the world paving the future for an alternative version of online sharing: short-form mobile video. […]
Amazon bans sale of most editions of Adolf Hitler’s Mein Kampf
Ban, which also includes other Nazi propaganda books, follows decades of campaigning by Holocaust charities Amazon has banned the sale of most editions of Hitler’s Mein Kampf and other Nazi propaganda books from its store following decades of campaigning by Holocaust charities. Booksellers were informed in recent days that they would no longer be allowed […]