Media monitoring solutions are not one size fits all. There are dozens of providers and even more use cases, so start by figuring out what you want your media monitoring platform to do. Are you looking to track traditional and social or are you looking for strategic insights? When it comes to monitoring, measurement and […]
Is YouTube Trying To Compete With TikTok?
YouTube is launching ‘Shorts,’ a feature within its app to directly compete with video sharing app TikTok. Set to launch at the end of 2020, this is the most serious attempt by a Silicon Valley tech company to rival the Chinese-owned app, which has become hugely popular over the past year. * This article was […]
Podcast Statistics for 2020 – Charts and Data
Podcast awareness and listening continue to rise in the United States, driven by an explosion in new podcast programming, and consumer adoption of “smart speakers” like Amazon Echo and Google Home devices. 2020 podcast statistics from Edison Research and Triton Digital were recently released as part of the annual study: The Infinite Dial. This study is […]
Turns out US sanctions on Huawei are highly porous
Tech Scroll Asia, your guide to the billions made and lost in Asia tech * This article was originally published here
How to Guide Your Employees to Post More on Social Media
Want your employees to share more about your business on social media? Wondering how best to guide their social media posts? In this article, you’ll discover how to develop guidelines to help employees post more on social media and find examples of types of posts employees can model. #1: Create Clear Social Media Guidelines for […]
5 B2B Content Marketing Examples You Can Copy
B2B marketing can sometimes seem to play second fiddle to its more glamorous sister, B2C marketing. When it comes to content marketing, campaigns built for consumer audiences are often more intuitive, more fun, or more colorful for the audiences and the marketers who implement them alike. However, as I like to tell my graduate students, […]
PR People: It Is Time To Become The Joker
Hello PR people. You are now deep into a quarantine. You can no longer go to an office and look busy. You can no longer. Your lives have changed a lot – mine has not. You were born to go to offices and talk about television shows that everybody else is watching. You were built […]
Social Media Use Surges: How Marketers Should Respond
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore what global spikes in social media usage mean for marketing strategies and LinkedIn’s new conversation ads format […]
Trolls exploit Zoom privacy settings as app gains popularity
‘Zoombombers’ broadcast explicit imagery or abuse other users in video hangouts Working and socialising from home has brought new risks to everyday life, as webcam meetings and chatroom cocktail hours contend with privacy invasions, phishing attacks and “zoombombings” – uninvited guests abusing the popular video service to broadcast shocking imagery to all. Public Zoom hangouts […]
Hack the vote: terrifying film shows how vulnerable US elections are
In the documentary Kill Chain, the weaknesses of America’s basic election infrastructure are laid bare Even as much of America grinds to a halt, coronavirus has yet to derail the date of the 2020 election. Which introduces a perhaps underestimated terror, as explained in one of the more deceptively scary documentaries to drop in recent […]