Tech Goals

Mark Zuckerberg pledges “a new standard for our industry” after agency says Facebook “undermined consumers’ choices.” * This article was originally published here

An atmospheric scientist reflects on the tension and opportunity with sports and academics. * This article was originally published here

In today’s digital landscape, where consumers are also the audience, brands must address the significant questions: how well are we positioned to thrive in the future of social? What messages should we be sending? What does audience-first really mean? In pursuit of answers, many are looking at leading media companies for inspiration and insight. On […]

Earlier this morning, while I was trying to pour hot coffee down my throat to get me going for the day, I stumbled across this Farhad Manjoo column in the New York Times. It’s titled “The global economy runs on parties you’re not invited to.” While click-worthy in its own merit, what stood out to […]

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore YouTube revenue opportunities for channels, learning playlists, and more with special guest, Luria Petrucci of Live Streaming […]

It is not algorithms that have led to our societal troubles of today, it is the way in which society has shaped the technologies available to it, transforming them from forces of good bringing the world together into forces of bad tearing society apart. * This article was originally published here

Today’s consumers have rapidly evolved into target audience members presenting the fundamental challenge for brands to earn attention and break through in a world overloaded with information. But where are they to begin? Primarily, through understanding audience members’ key emotional motivators and crafting content that aligns brand positioning in accordance with these feelings. View the […]