At one time, influencer marketing consisted of finding the most prominent celebrity a brand could afford, striking a deal with them to post about your product, garnering a bunch of views, and calling it a day (or campaign). But the industry is undoubtedly growing up, especially as it pertains to measurement. The days of leveraging […]
YouTube Rolling Out New Ads and Analytics Features
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore updates to YouTube ads and analytics, and Stories features updates on Facebook and Instagram, Twitter, and LinkedIn. […]
SoftBank: back to buybacks
Japanese tech group’s splurge on its own shares is not enough to impress investors * This article was originally published here
Here’s How Reddit’s Technology and New Partnership are Supporting Mental Health
Today’s teens spend nearly seven and a half hours on their phones each day per a recent report by Common Sense Media, a non-profit dedicated to promoting safe technology and media use for children. Those in the tween category (ages 8 to 12) don’t fall far behind in comparison spending roughly four hours and 45 […]
How We Increased Time on Site from 4 min to 9 min with Audio Articles
Many of our blog readers have asked us about the “Listen to This Article” widget at the top of (almost) every post on our site. To answer both your and our content marketing consulting team’s questions about this new functionality, my colleague Anthony Helmstetter interviewed me to find out more about our audio article widget […]
Chinese firms take tentative steps back to the office after coronavirus
Measures such as anti-crowding rules in elevators offer a road map for peers around the world * This article was originally published here
Twitter and activist investor agree on truce to keep Jack Dorsey as chief
Elliott Management, activist investor founded by billionaire Paul Singer, had purchased a $1bn stake in the company Twitter and activist hedge fund manager Elliott Management agreed to a truce on Monday that leaves its co-founder and chief executive Jack Dorsey in place but shakes up the company’s board. Elliott, a New York-based activist investor founded […]
Investors urge SoftBank to deliver Grab-Gojek tie-up in Indonesia
Ride-hailing Asia unicorns are bleeding cash in fierce battle for market share * This article was originally published here
Grindr sold by Chinese owner after US national security concerns
Deal for gay dating app comes a year after regulators forced Beijing Kunlun Tech into a disposal * This article was originally published here
HBO to make TV series based on apocalyptic video game The Last of Us
Chernobyl creator Craig Mazin will work on the adaptation with the game’s creative director Neil Druckmann HBO is working on a television adaptation of the bestselling video game The Last of Us. It will be written by Craig Mazin, the creator of highly acclaimed TV series Chernobyl, together with Neil Druckmann, the creative director on […]