Personalization seems to be one of the hottest buzzwords in the marketing world at the moment. However, not many people know how to do it effectively. Naturally, there’s a lot of confusion around this concept. What is personalization in digital marketing? Personalization is the process of knowing the needs, preferences, and interests of your current […]
8 Best Practices for Delivering a Killer Presentation, Virtually
The COVID-19 pandemic has disrupted our way of life in many ways, forcing people to innovate and find new ways to connect via remote channels. In the events space, this has led to conferences like SMW going fully remote. The remote format comes with challenges, for sure, but it also comes with benefits and opportunities. […]
How to Communicate with Your Customers During the COVID-19 Crisis
The worldwide panic of coronavirus is leaving big and small brands wondering what happens next and the best way to communicate with customers. Here are a few ways to win your customers’ trust during these crazy times: Use Your Site Creating a public update on your corporate blog describing how you are coping with the […]
France urges Apple and Google to ease privacy rules on contact tracing
Government becomes first to call for invasive measures in effort to combat coronavirus Coronavirus – latest updates See all our coronavirus coverage France has become the first country to call publicly for Apple and Google to weaken privacy protections around digital contact tracing, after its government admitted that its current plans would not work without […]
Willie Nelson And Jim Jones Are Hosting Celebrity-Packed Virtual 4/20 Celebrations
Smoke up with, Matthew McConaughey, Jeff Bridges, Billy Ray Cyrus, Kevin Smith, Nathaniel Rateliff, Whoopi Goldberg, Tommy Chong, Kevin Hart, Beto O’Rourke, and many more. * This article was originally published here
Instagram Expands Desktop and Mobile Features
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Instagram rolling out the ability to view live video and direct messages on desktop, and other business […]
When Covid-19 has done with us, what will be the new normal?
From online GPs and home working to smartphone tracking, the speed at which we are embracing technology is unprecedented – but can we trust it? Pandemics – as the historian Yuval Noah Harari has observed – press the fast-forward button on history. Suddenly, changes that would in pre-corona times have generated years of debate, dissent, […]
NHS in standoff with Apple and Google over coronavirus tracing
Tech firms place limitations on how tracing apps may work in effort to protect users’ privacy Coronavirus – latest updates See all our coronavirus coverage The NHS is in a standoff with Apple and Google after the two tech firms refused to support the UK’s plans to build an app that alerts users when they […]
Don’t click on the traffic lights: upstart competitor challenges Google’s anti-bot tool
New charges for reCaptcha spur web security firm Cloudflare to develop its own identity-checking software The days of clicking on traffic lights to prove you are not a robot could be ending after Google’s decision to charge for the tool prompted one of the web’s biggest infrastructure firms to ditch it for a competitor. “Captcha” […]
Free Download: Social Studies’ COVID-19 Influence Strategies Report
Social media culture and audience behavior has shifted in a very short amount of time. Now that almost every team is effectively communicating internally on desperate WFH schedules and has had time to note what competitors and like-minded brands are doing, it is time to devise your social treatment plan. Albeit difficult to navigate, the […]