PODCAST: Exploring The Context Marketing Revolution with Mathew Sweezey, Salesforce

This week’s episode of Social Media Week’s Leads2Scale podcast features Mathew Sweezey, Principal of Marketing Insights at Salesforce and author of the forthcoming book, Context Marketing Revolution.

During the conversation Mathew discussed:

  • The trajectory of his career that led to his current role at Salesforce.
  • Why he describes the modern media environment today as infinite.
  • Why he feels optimistic about the role of AI in helping deliver a better consumer experience.
  • And why being human-first and experienced-driven in marketing means everything to him.

Check out Context Marketing Revolution, his next book, which is available for purchase or download in March 2020.

Listen to the full episode below:

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If you have suggestions for who we should interview or what topics you would like us to cover, please reach out to us at leads2scale@socialmediaweek.org.

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